Home remodeling is not the first industry most people think of when it comes to using powerful online tools to boost their visibility. Still, SEO for home remodelers is a key way to get ahead of the competition in a crowded online market. With this in mind, do you know how to leverage an effective SEO strategy to drive clicks on your business website?
The following guide helps demystify this process and offers insights that can lead to a boosted online presence. So, dive into the world of home remodeling SEO and discover how to turn your website into a much better lead generator.
Understanding Your Home Remodeling SEO Needs
Search Engine Optimization (SEO) is at its most powerful when you understand what you want to get out of it. You need to ensure, for example, that you focus your message on your target audience. This can bring high-value leads to your site and increase your conversion rate.
Try to work out what your business objectives are for SEO, too. You may also want to build brand awareness, or even perform the simpler act of increasing website traffic. These may demand different strategies to get the best results.
Tailoring a Local SEO Strategy for the Home Remodeling Industry
Local SEO targets potential clients in the immediate area of your business. This ensures you are bringing in website viewers who are much more likely to engage with your content.
There are many ways to ensure you bring in local leads, including:
- Opening up a Google My Business Page
- Earning backlinks from other local businesses
- Encouraging high-quality customer reviews
Each of these actions can improve your listing when it comes to people living in your approximate area. This can often then snowball into further views.
Optimizing for Local Keywords and Phrases
When you focus on local links, you will want to include keywords that search engines will use to associate you with your immediate area. In doing this, you can often resonate with the local community, drawing people to you more than generic businesses or franchises.
Identifying Niche Keywords
These are rarely-used terms that will work well for smaller communities such as your local area. There are many ways to find them.
You might want to include referencing local events, culture, or trends. These are unlikely to see searches from further afield, offering you the unique opportunity to use them to bring people to you.
Also, look into your local competitors and work out what keywords they use. This way, you might be able to find a few more angles with which to adjust your keyword strategy.
Techniques to Help With Long-Tail Keyword Research
As you research your local area, explore local forums and online communities. These are often a good source of culture and slang used by people in the region. You may also want to use the names of popular nearby locations, especially those that relate to your business.
Incorporating Keywords Into Your SEO Plan
Make sure to use the chosen keywords across your site in the places that Google watches. These include:
- Metatags on your website
- At least one header on each site page
- The start and end of each page's text
- SEO title tags
- Any article titles
These do not need to be the same keywords on each page. You can even have pages designed to draw in specific people as necessary. Remember that you also need both primary keywords as above, as well as secondary keywords that can appear throughout the content.
Blogging to Expand Your Reach
The more your site updates with relevant content, the more likely you are to be considered a leader in your industry by the search engine algorithm. This can elevate your position in search results, and creating a blog is one of the easiest and most flexible ways to do this.
Your Home Remodeling Site Blog
Start by developing a content calendar, detailing what you wish to discuss. You can then use this to publish new and relevant articles either daily, weekly, or otherwise in regular iterations. This works well to promote any updates you make to your services, as well as allowing you to respond to changes in the industry.
Make sure to use local SEO tactics as listed above in your post, though. This will encourage more relevant leads to engage with your site.
Guest Blogging for Other Services
Try to look for home improvement or remodeling blogs that need more content. Reach out to them and pitch guest blog ideas or other contributions.
When doing this, make sure to include calls to action that lead back to your website. These backlinks will offer you more traffic from interested leads.
Crafting Relevant Content That Resonates
When planning content, try to make it either relatable or informative. Answer questions homeowners have about remodeling, or discuss interesting projects you have faced. You can even link any posts you make from your company's social media channels to boost engagement further.
Make sure to do your research. Analyze discussion trends online to find the most beneficial topics for your needs and talk about them where possible.
Auditing Your SEO
Periodically review your site and ensure it remains relevant and matches up-to-date SEO techniques. Do this with all areas of the site, including its:
- Structure
- Content
- Links
- Keywords
Make sure the content of the site is relevant to your continued needs, and that the links continue to work. If necessary, you can even get someone else to do this for you.
You may also want to think about redesigning for more recent UX trends and ensure it is compatible with modern devices.
Experts in SEO For Home Remodelers
Remember, this guide is not only about attracting just any website visitors. Improving SEO for home remodelers such as yourself means pulling in the most valuable audience for your business.
Perron Marketing Group Ltd knows how to do this, and can work with you to ensure your company has the best chance of a successful future. So, message us and learn more about what we can do for you today.
